Read the transcript below.

Location, location, location. It’s cliche, but it can’t be understated. You can have that perfect dream home everyone wants but if it’s situated “perfectly” where no one wants it, that makes things difficult. Obviously, location is important and aside from the outside factors like “walkability,” crime rate, and school districts, an even more obvious and important reason is because it’s immobile. It is where it is and it’s limited.

When you are ready to sell and you are looking at what you think you can get there are many tools and resources that you can consult. Online automated evaluation systems are great tools. They are everywhere and can give you a great idea of what taxes were paid on the property in the past and what the purchase price was the last time it was on the market. The automated systems, however, can’t decipher the market like a professional.

Whether you hire an appraiser or a real estate agent, hiring a professional is the best way to determine the TRUE value of your property. An appraiser will take in all the facts and measurements, the value of the area or street the home is on and then give you the value of your property based on comparable homes that have sold in the past six months. The real estate agent will take all of the same information into account and compare it to what is currently active, under contract, and what has recently sold versus the amount of buyers and ready home inventory to assess what you could possibly receive for your home.

Hiring a professional isn’t just to find a price, it’s to set a price. If you have an odd floor plan or have already moved your belongings out and even you can’t imagine how to furnish it, then it will definitely be harder for the buyer to imagine it. Leaving some furniture in strategic areas or hiring a staging or design team can make the difference between a house sitting on the market for days or weeks. If the home looks like a million bucks then maybe you set the price just a tad higher. Professionally staged homes tend to sell 17% quicker, according to the National Realtor Association. The buyer of course is going to have the numbers in their head, “how many bedrooms, bathrooms, etc.” but the majority of the time when it comes down to the final decision, it’s all emotions. You and your professional team need to grab hold of the buyer’s emotions and help them imagine living the next stage of their life in your home.

 

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