How We Market Selling Your Home (and why we do it that way)

Knowing the right way to market your home to sell is vital. Market Source Real Estate has been providing home sellers with excellent service and extensive local expertise since 2007, securing the highest price and quickest sale possible for you in the best and worst times in the market. We excel in evaluating homes, making them better with staging, advising of needed repairs and setting the right price to get the best outcome for our sellers. We set realistic expectations based on anticipating repairs needed after a buyer’s home inspection, preventing most of the typical drama that comes up during a sales transaction.

Staging:

Staged homes sell an average of 17% faster than homes that are not. There are many statistics to be found from many sources but staged homes also appear to sell for 1-5% more than a home that is not staged. We work with many different staging companies so we can tailor staging services to each unique home’s needs.

Photography/Video:

Professional photos and/or video tours of your home is a part of your listing which greatly helps our marketing efforts. If you don’t have great photos, most people will not make an appointment to see your home!

 

Signage:

When Market Source Real Estate lists your home for sale, a professional, oversized and easy to spot sign will be placed in your yard. Our company colors have also been specifically chosen to stand out. The two most memorable colors in marketing are red and yellow.

Community Outreach:

We will implement the appropriate community outreach strategy either through sending out flyers, alerting neighbors through community social media sources, sending postcards to neighborhoods or reaching out directly to neighbors to try to secure a buyer for your home.

Open Houses:

If determined to be in the right location for open houses, we will also host open houses at your home. Only 1-3% of homes sell from an open house but it can be effective if your home is in a high traffic area or fast-moving market.

 

MLS/Website:

We market homes for sale on the MLS and utahrealestate.com, where most buyer’s agents are searching for homes as well as saltlakeopenhouse.com, redfin.com, facebook.com, thinksaltlakecity.com, realtor.com, ksl.com, youtube.com and all other brokerage websites that broadcast MLS feeds.

Social Media:

In addition to advertising your home for sale on websites, we will create a branded social media strategy for your listing so we can best target potential buyers for your home through the appropriate social media channels. Our developed social media channels include: Facebook, Instagram, Twitter, and YouTube.

Showings:

Sellers should be aware that same-day and even last-minute requests for showings are
common, so a seller with a ‘24 hour notice to show’ stipulation often cuts himself out of a good chunk of the buying market.
In Utah the standard is 24 hours notice.

Stress Management for Home Buyers

Everything about moving can be stressful. We have a few tips to help you manage stress during the process. From the selling or buying of a home to the packing and unpacking, there are moments of excitement and moments of anxiety so having your ducks in a row so to speak will help make the later moments minimal.

Start Small– this will allow you to see progress along the way and hopefully keep you motivated without the tasks seeming to daunting. Whether that is packing up all the bathroom drawers only leaving items that you may need up until moving day, to picking a section of basement or garage to make some headway.

 

Allow for plenty of time– trying to rush through the moving process will do nothing but put added stress on the situation. Pre-planning for moving trucks etc., will help you also feel more prepared. Try not to leave anything to the last minute.

Try to stay organized– sorting and labeling boxes is the key to having a less stressful unpacking experience. This includes keeping all documents you may need in an easy to access place. Upfront planning is essential to coordinating all the ‘moving’ parts.

 

Hire professional movers-if you can fit it into your budget, having professionals come and pack the truck, haul the items, and unpack the truck in your new space is a lot less work for you. In addition, it will not only save your back from heavy lifting but will give you peace of mind knowing all your stuff is in one place.

Ask for help– if you need it, ask! Family and friends are a great resource if you are feeling overwhelmed by the move. Having an extra set of hands or two, can help tremendously.

 

Meet your new neighbors– who knows, they may even be nice enough to come help you unpack.

 

Rest– be sure to rest when you need too. Try and get as much sleep as possible and drink plenty of fluids. This will help you both mentally and physically.

 

 

Broom Clean and Free of Debris

What exactly does “Broom Clean and Free of Debris” mean when selling a home? For starters, this does not mean the home has been professionally cleaned by any means. Also, when sellers take down art and or photos off the walls, there are often nail holes left behind and the seller is not obligated to spackle them.

 

In addition, once furniture is removed, there can be spots on the carpet and other surprises that the buyer should anticipate potentially dealing with as there is no way to see everything when a home is occupied and there is furniture in the way.

 

Often times when a seller moves out and the home is vacant, many things that were not visible in photographs when furntiure ext. where still in the house, are now visible when empty. This can include stain on carpets, holes in walls and perhaps even issues with other types of flooring, like laminate floors with stains or damage.

 

Be prepared to either hire a professional service to clean the house to your satisfication or factor in the time to do it yourself. Expecting that it will already been done, is an unrealistic expectation and one that cathces a lot of buyers off guard.

 

“People’s perception of broom clean is very different, so buyers should plan on hiring a housecleaner so the home is clean to their liking,” Monique Higginson said. “Often sellers will leave paint or other items at the home, but those should be removed by the seller unless the buyer gives them permission to leave the items.”

 

Hidden Costs for New Homeowners

When the time comes for you to buy a home, new homeowners need to understand that there are ‘hidden’ costs and fees when you are ready to sign on that dotted line. We are calling them ‘hidden’ because they are not included in the actual price of the home, these costs are obtained through the buying process and at the time of closing.

Here is a breakdown of those ‘hidden’ costs.

 

Home Inspection

Although this is an optional expense, it does protect you from purchasing a home that may have a lot of issues that may not be obvious. These can include things like mold, problems with the heating or cooling system or water leaks. A rough estimate for a home inspection is $300-$500. Keep in mind, if you end up not buying the house after the inspection, you are still obligated to pay the fee.

Appraisal

This is a necessary fee that asses the home and property so your lender knows that you are paying what the property is worth. There are times when a seller may have to adjust their asking price due to an appraisal coming in under the amount of asking. Appraisal fees can run $200-$500.

Loan Application Fees

These fees start the entire loan process. A lender will need to run your credit report to ensure you can qualify for a home loan. That fee is included in the application fees. These typically run $75-$300.

Title Services

Title services include running a title search on a property, paying the notary to notarize all the documents that you sign, and the required government filing fees. It is important to get a detailed invoice for these fees so you are fully aware of what you are paying for. These fees run $150-$400.

Origination Fees

These fees go to the lender for creation of the loan. These are paid upfront and include processing the loan application. the underwriting process and the actual funding of the loan. These fees are usually based on a percentage of the loan amount and range from 0.5%-1.5%.

Private Mortgage Insurance (PMI)

If you put less than 20% down on your new home, the lender will require you to purchase PMI. This protects the lender from losing money in the event of a foreclosure. This fee can be re-assessed at such time as you have equity in your home. This fee is based on a percentage of the original loan amount as well.

 

Disclaimer- All dollar amounts and percentages are estimates. 

 

Xeriscaping in Utah

Should you be Xeriscaping in Utah?  Here are a few things to consider!

Let’s face it, Salt Lake City is a desert.  A high desert, but still with our annual precipitation rates, we 100% qualify as a desert. Living in the desert, such as we do in Utah, can make keeping a green grass and fully landscaped yard a spendy endeavor.  Not only that, but it is not terribly environmentally friendly.

According to the WSS Water Usage table: “Running a typical sprinkler from a standard garden hose (5/8”) for one hour uses about 1,020 gallons of water; if you run it three times per week, that is about 12,240 gallons per month.”  When it is 90+ degrees out there and you have to water every day to keep your lawn alive, well… it adds up.

That is why we are seeing more and more homeowners lean towards xeriscaping in Utah.  Just what IS xeriscaping?  Xeriscaping is a way of landscaping that uses drought-resistant plants, natural elements, and water-wise features to reduces the need to water your space.

Here are some of the benefits of xeriscaping in Utah:

 

  1. You will DRASTICALLY reduce the amount of water you use in your yard.  This is better for the environment and much more affordable for you.
  2. Water-wise plants can be quite beautiful
  3. No weekly mowing, trimming and weeding your lawn (though be careful in thinking that xeriscaping means “maintenance free,” it does take time and care and you’ll probably still have to weed).
  4. Xeriscaping with native plants reduces the need for fertilizers and pesticides.
  5. Your yard isn’t going to die if you go out of town for a week and forget to have someone water

 

Here are our top tips for xeriscaping in Utah:

 

  1. Using native plants for the area will give you a could chance of success, these plants have already adapted to the elements and climate.
  2. Also, due to their deep root system, using native plants when xeriscaping in Utah, means they can survive with the little water they capture from rainwater runoff. These plants are also resistant to freezing, common diseases, pests, and herbivores.
  3. Having some form of irrigation may be necessary depending on your layout and plant selection.  This can be natural irrigation channels that are built into your xeriscaping layout.
  4. Rain barrels may be a great option to collect rain run-off and distribute in your yard or to your house plants. (Check your city ordinances, since rain barrel collection isn’t allowed everywhere)
  5. Don’t think you have to plant everywhere – you can use natural elements like stone, sand, gravel, and wood to create a beautiful landscape.
  6. Weeds can be aggressive when you take out a lawn – so be sure to be aggressive and ruthless back.

 

Our BEST resources for xeriscaping in Utah:

 

  • Contact Salt Lake City Public Utilities, rain barrels are for sale for $68. The barrels have a mosquito screen, threaded spigot, two ¾-inch overflow valves, and 60-gallon capacity.  A GREAT deal.
  • Find a list of native plants for Utah here.
  • Find information on how to design a Wildlife Garden here.